Pinterest Reports Men Are Planning To Shop A Lot More This Year
In a new report based on Talkshoppe data, Pinterest says that men are expected to do a lot of shopping this year.
Instagram Launches 'Subscriptions' To Allow Creators To Charge For Exclusive Content
Instagram has launched a new Subscriptions feature, allowing creators to charge for exclusive access to Live videos and Instagram Stories content.
YouTube Introduces A New 'Media Kit' Feature To Help Creators Secure Branded Content Deals
YouTube introduced a new feature called Media Kit, which lets creators create a shareable overview of their channels, which can help them land branded content deals with advertisers.
Spotify Brings Interactive Ads To Podcasts With 'Call-To-Action Cards'
Spotify added a new interactive ad format for podcasts called Call-To-Action Cards.
Pinterest Enhances Creator Discovery With New ‘Profiles’ Tab In Search
Pinterest added a new Profiles tab within search that lets users discover creators by their names or by the type of products and content they share.
Consumers Now Spend 39% Of Their Media Consumption On User-Generated Content
Consumer Technology Association (CTA)’s new Exploring The Creator Economy report revealed Americans spend 39% of their time consuming user-generated content like TikTok, Instagram, YouTube, and podcasts, compared to 61% for traditional studio media.
A New TikTok Research Study Highlights The Effectiveness of Creator-Led Content
TikTok released a new research study highlighting the effectiveness of creator-led content.
Twitter Tests 'Tweet Takes' To Give Users A New Way To Join Conversations
Twitter has started testing Tweet Takes, a new feature that allows users to respond and react to Tweets visually.
Clubhouse Introduces New Ways To Discover & Consume Content With ‘Sharing’ & ‘Web Listening’ Features
Clubhouse has introduced new Sharing and Web Listening features that allow users to share rooms as well as listen to rooms without signing into the app.
Nielsen Launches Nielsen Impact Score To Help Demonstrate The Marketing Value Of Athletic Programs To Student-Athletes
As a result of the NCAA's decision to allow college athletes to monetize their name, image, and likeness back in July, Nielsen has launched Nielsen Impact Score, a new marketing value index that helps demonstrate the marketing value of athletic programs.
Triller's Parent Company Launches Text Messaging Platform CLIQZ For Creators
TrillerNet launched CLIQZ, a new text messaging platform that enables creators to send text messages to their fans for free.
Fiverr Launches Inspire, A Pinterest-Like Experience To Increase Discovery & Ideation For Users
Freelance marketplace Fiverr has launched Inspire, a brand-new experience available in its mobile app.