TikTok launched Add to Music App, a new feature allowing US and UK users to save songs they discover on TikTok to major streaming services such as Apple Music, Amazon Music, and Spotify.

YouTube previewed one of its early AI Music experiments.

Threads introduced new control features in response to community feedback.

Threads is currently testing topic tags as a way to categorize posts.

Acast has announced a new feature for its self-serve podcasting advertising platform called the Availability Calendar.

Pops offers a five-week program with various perks for creators, including best practices for using Threads, previews of upcoming features, a weekly newsletter that curates reality TV and pop culture trends, challenges with special prizes, the ability to chat with other program participants, and more.

Kohl's has launched "The Influencer Shop," a collection of creator storefronts featuring influencers such as Dani Schaffer, Gerald Fluellen, Candace Smith, and Liz Webber.

A few months ago, LinkedIn announced that it would be discontinuing certain features, including Carousels, Profile Videos, and Clickable Links.

YouTube is currently testing two new generative AI features, exclusively with YouTube Premium members in the US:

Instagram has launched a new feature that prompts creators to edit their Stories when they toggle on ‘Allow brand partners.

LinkedIn's value proposition to B2B marketers, thought leaders and industry analysts is clear. Many native LinkedIn creators are building audiences, driving sales, and developing their voices as leaders in their respective industries.

Instagram has been quite active recently, conducting numerous tests on new features and tools. Alongside the previously announced tests for polls in the comments of Posts and Reels, Instagram has introduced several other tests, including a Meta Verified feed, Custom Stickers, and Collaborative Carousel Posts.