TikTok announced a new partnership with Eventbrite. The partnership allows users to add links to Eventbrite events directly in their videos. Viewers can then click through to explore event details and purchase tickets within the TikTok app.

Instagram launched Multitrack Audio in Reels. This feature enables creators to add up to 20 songs or clips to their videos and visually align audio with elements such as text, stickers, and clips during the editing process.Creators' unique mixes will be attributed to them and can be saved and reused by others via a "Use Audio Mix" button on an Audio Page, which will also display other Reels that have used the mix.

YouTube announced several new tools for Shorts, which Rene Ritchie, YouTube's Creator Liaison, and Johanna Voolich, YouTube’s Chief Product Officer, discussed in more detail during a sit-down.

TikTok has updated its sorting options on desktop, allowing users to sort posts on a TikTok account by "Popular," in addition to the existing "Latest" and "Oldest" options.

YouTube has started beta testing a new Community Spaces feature. It's a dedicated space for creators and their communities to share posts, interact, and have conversations. Users can filter posts within a Community by Top, Latest, and Creator Posts. Communities can also be public or private.

LinkedIn recently updated its analytics tools.

YouTube now supports handles in 75 languages, allowing creators to personalize unique handles

LinkedIn has launched Sponsored Newsletter Articles to allow companies to amplify their LinkedIn newsletters as paid media ads, targeting objectives such as brand awareness and engagement.

Spotify launched Comments for podcasts, allowing listeners to leave comments on episodes. Creators can like and respond to comments, enable or disable them, and approve which ones are displayed.

You've likely heard phrases like 'sends per reach' or 'send rate' if you’ve been paying attention to Instagram recently. Adam Mosseri, Instagram's head, has been discussing this metric more frequently. If you’re unfamiliar with it, it's the rate at which people see your content and share it via direct messages (DMs).

Meta updated its AI label to ‘AI Info’ from ‘Made With AI’ following feedback and frustration from creators. This change addresses concerns, especially among photographers, who found their posts labeled 'Made With AI' when using basic editing tools, due to Meta’s adoption of industry standards like C2PA to identify AI usage.

Instagram is experimenting with Recent Highlights, showcasing Story Highlights from followed accounts between feed posts.