“We talk a lot about AI as an accelerant, not something that detracts from creativity,” Meg Donovan, Senior Director of Product Marketing for Generative AI and Creators at Adobe, told me during our conversation at the Cannes Lions International Festival of Creativity.

I spent what felt like a long six days in the South of France for my first Cannes Lions International Festival of Creativity. Somehow, it also went by incredibly fast. Judging by what I experienced, and what has continued to fill my social feeds, there's a good chance many of you were there too.