Instagram Launches Referral Program Offering $100 for New Sign-Ups
Instagram rolled out a referral program where select users can earn $100 for each eligible new user who signs up through Instagram links they share. This includes links to profiles, Reels, Posts, Stories, Highlights, and Broadcast Channels, with no need for a special referral link.
Additionally, Instagram encourages users to add these links to external platforms such as TikTok, YouTube, Discord, and Substack, enticing potential users with exclusive content available only on Instagram.
Why It Matters: Instagram is following in TikTok's footsteps with this referral approach, aiming to leverage users' networks to drive new sign-ups. However, with most users already active on the platform, significant growth might require high-profile creators from other platforms offering exclusive content to spark interest and encourage new sign-ups.
