Instagram Teams Up with The Weeknd to Showcase Unlockable Reels Feature

InstagramMeta
Written By Lindsey Gamble
The Weekend

Lindsey Gamble / Instagram

Instagram partnered with The Weeknd to showcase its new unlockable Reels feature. The singer shared a Reel from his upcoming movie, Hurry Up Tomorrow, that can only be accessed with a code.

Why It Matters: Instagram says it’s testing this feature to help creators “build excitement and buzz around exclusive content” while encouraging people to connect over shared interests. As it rolls out more broadly, it will unlock new use cases for influencer marketing campaigns, such as creators and brands teaming up for exclusive promo codes or product drops.

Lindsey Gamble http://www.lindsey-gamble.com
Previous

Facebook Launches 'Facebook for Creators' Instagram Account for Product Updates and Best Practices

Next

YouTube Tests Premium Plan for Two People to Share at a Reduced Cost