Instagram’s New Suggested Fixes Feature Identifies Opportunities to Improve The Performance of Reels

Lindsey Gamble

Instagram has a new Suggested Fixes feature. When users publish a Reel, they may see a lightbulb icon at the top right of the post creation workflow. When tapped, Instagram suggests fixes to improve the Reel’s performance before sharing, such as adding relevant hashtags or a location tag to reach more people.

Why it matters: Instagram is offering creators proactive tips to help increase the reach of their Reels before they hit publish. So far, the suggestions are simple, and it’s unclear how much impact they will have.

Although, Instagram head Adam Mosseri has said hashtags play a minor role in discovery, which makes the suggestion to add hashtags seem contradictory.

Despite this, the feature has a lot of potential if Instagram provides stronger, smarter suggestions in the future, possibly by using AI to deliver more personalized advice based on a creator’s content.

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