Netflix Tests TikTok-Style Vertical Video Feed as Part of App Redesign

NetflixTV & Movie Streaming
Written By Lindsey Gamble
Netflix Tests TikTok-Like Feed

Netflix

Netflix will begin testing a vertical video feed in its mobile app as part of a broader redesign. The feed will feature short clips from Netflix shows and movies, allowing users to scroll through content and tap to watch the full title, add it to My List, or share it with friends.

Why It Matters: It puts Netflix in line with other streamers like Peacock and Tubi that are adopting TikTok-style feeds to boost discovery and engagement among younger viewers. It also aligns with Netflix’s focus on building features that make it easier for members to share content and will become even more valuable when video podcasts make their way to the platform.

Lindsey Gamble http://www.lindsey-gamble.com
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