After leaving 17 years ago, German sportswear brand Puma announces that it will return to the basketball market in an effort to grow its presence in U.S. and China and battle rivals Nike, Adidas, and Under Armour. 

Under Armour is hoping to change the way people shop for activewear by launching a subscription box service called ArmourBox.

A$AP Rocky is joining the Under Armour family to create a new collection under UA's Sportswear line and to update existing and launch new community centers in Baltimore, Los Angeles, and New York, 

In the wake of Hurricane Harvey, Under Armour launches its new We Will Campaign, which is focused on how "sports can unite, inspire, and change world."

Cam Newton's first off-the-field signature shoe C1N will be available on July 20th.