LinkedIn has introduced messaging for Pages. When organizations enable this feature, users can message their Pages via a button at the top of the Page.

LinkedIn is beta-testing a dedicated short-form video experience. This includes a new video tab in the app's navigation bar, which moves the Post tab next to the search bar. Tapping on the Video tab directs users to a vertical, full-screen feed of short-form videos. Like other short-form video experiences, there are buttons to like, comment and share the videos on the right side. Users can also click ‘See More’ to view the post caption.

LinkedIn has expanded the capabilities of its Thought Leader Ads.

LinkedIn is introducing a new feature called 'Other Similar Profiles,' replacing the 'People Also Viewed' feature.

LinkedIn has expanded the functionality of its AI Writing Assistant to include direct messages.

LinkedIn has announced a series of updates to Creator Mode set to roll out in the coming months.

LinkedIn has introduced a new ad format called Sponsored Articles, which allows Company Pages to promote LinkedIn articles for various objectives such as awareness, engagement, and lead generation.

Now, LinkedIn is stepping back from 'creators.’

LinkedIn relocated the timestamp on posts.

LinkedIn has rolled out a Microsoft Designer integration for Articles and Newsletters.

LinkedIn announced Daily—a personalized, immersive, short-form video experience designed to help people learn from LinkedIn instructors and experts on a daily basis.

I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.