October's Very Own drops their Collegiate collection featuring crewnecks, sweatpants, sports caps, and more. 

Seattle-based Rep The Squad plans to disrupt the sports apparel market by offering fans jersey rentals.

Prior to the "fight of the century" against Conor McGregor,  Floyd Mayweather released a Spotify playlist titled Hard Work & Dedication. 

Nike reveals the "Color Rush" uniforms that the Michigan Wolverines and Florida Gators will wear in their highly anticipated game Labor Day weekend. 

The NFL and Tencent Sports announce a partnership for exclusive digital streaming in China. 

Russell Westbrook to share how he uses style as a "psychological weapon" on and off the court in new book Russell Westbrook: Style Divers. 

21 Savage honors his Atlanta roots with a new collection of merchandise featuring 17 pieces

ESPN updates its Apple TV app with a new feature called MultiCast. 

Instagram follows in the steps of Facebook and rolls out comments by threads. 

Amazon may be the unlikely force to compete with Live Nation's Ticketmaster in the U.S. ticketing business. 

The New England Patriots purchase 767 Boeing wide-body jets in the offseason, making them the first NFL team to own planes. 

Instagram starts testing its new live streaming feature 'Go Live With,' which allows users to add a co-host to their livestream.