Conor McGregor is launching a new clothing line
Conor McGregor is teaming up with designer David August to launch a new clothing line named August McGregor.
Under Armour launches new 'We Will' campaign focused on how "sports can change the world"
In the wake of Hurricane Harvey, Under Armour launches its new We Will Campaign, which is focused on how "sports can unite, inspire, and change world."
October's Very Own reveal their 2017 fall/winter 'Collegiate' collection
October's Very Own drops their Collegiate collection featuring crewnecks, sweatpants, sports caps, and more.
Rep The Squad gives fans the opportunity to rent their favorite players' jerseys
Seattle-based Rep The Squad plans to disrupt the sports apparel market by offering fans jersey rentals.
Crush your next workout with Floyd Mayweather's Spotify'Hard Work & Dedication' playlist
Prior to the "fight of the century" against Conor McGregor, Floyd Mayweather released a Spotify playlist titled Hard Work & Dedication.
Michigan and Florida will take the field this weekend in Nike "Color Rush" uniforms
Nike reveals the "Color Rush" uniforms that the Michigan Wolverines and Florida Gators will wear in their highly anticipated game Labor Day weekend.
The NFL hopes to expand overseas fanbase with new digital streaming partnership in China
The NFL and Tencent Sports announce a partnership for exclusive digital streaming in China.
Russell Westbrook is releasing a fashion book in September
Russell Westbrook to share how he uses style as a "psychological weapon" on and off the court in new book Russell Westbrook: Style Divers.
21 Savage releases Slaughter Gang Atlanta merchandise
21 Savage honors his Atlanta roots with a new collection of merchandise featuring 17 pieces
ESPN's updated Apple TV app allows you to watch four simultaneous live streams
ESPN updates its Apple TV app with a new feature called MultiCast.
Instagram will start organizing comments by threads
Instagram follows in the steps of Facebook and rolls out comments by threads.
Amazon is looking to enter the U.S. ticketing business
Amazon may be the unlikely force to compete with Live Nation's Ticketmaster in the U.S. ticketing business.