A$AP Rocky is joining the Under Armour family to create a new collection under UA's Sportswear line and to update existing and launch new community centers in Baltimore, Los Angeles, and New York, 

Gucci Mane and The Weeknd showcase great chemistry on "Curve," a new song produced by NAV that will appear on the forthcoming Mr. Davis album. 

Spotify and Hulu are teaming up and offering students a $4.99 entertainment bundle that gives them access to Spotify Premium and Hulu's "Limited Commercials" plans. 

Pepsi's The Fun Doesn't End Zone campaign aims to connect fans to the fun all season long through host of off-the-field moments, promotions and entertaining content featuring NFL players. 

Conor McGregor is teaming up with designer David August to launch a new clothing line named August McGregor. 

In the wake of Hurricane Harvey, Under Armour launches its new We Will Campaign, which is focused on how "sports can unite, inspire, and change world."

October's Very Own drops their Collegiate collection featuring crewnecks, sweatpants, sports caps, and more. 

Seattle-based Rep The Squad plans to disrupt the sports apparel market by offering fans jersey rentals.

Prior to the "fight of the century" against Conor McGregor,  Floyd Mayweather released a Spotify playlist titled Hard Work & Dedication. 

Nike reveals the "Color Rush" uniforms that the Michigan Wolverines and Florida Gators will wear in their highly anticipated game Labor Day weekend. 

The NFL and Tencent Sports announce a partnership for exclusive digital streaming in China. 

Russell Westbrook to share how he uses style as a "psychological weapon" on and off the court in new book Russell Westbrook: Style Divers.