Blog
Consumers Now Spend 39% Of Their Media Consumption On User-Generated Content
Consumer Technology Association (CTA)’s new Exploring The Creator Economy report revealed Americans spend 39% of their time consuming user-generated content like TikTok, Instagram, YouTube, and podcasts, compared to 61% for traditional studio media.
A New TikTok Research Study Highlights The Effectiveness of Creator-Led Content
TikTok released a new research study highlighting the effectiveness of creator-led content.
Twitter Tests 'Tweet Takes' To Give Users A New Way To Join Conversations
Twitter has started testing Tweet Takes, a new feature that allows users to respond and react to Tweets visually.
Clubhouse Introduces New Ways To Discover & Consume Content With ‘Sharing’ & ‘Web Listening’ Features
Clubhouse has introduced new Sharing and Web Listening features that allow users to share rooms as well as listen to rooms without signing into the app.
Nielsen Launches Nielsen Impact Score To Help Demonstrate The Marketing Value Of Athletic Programs To Student-Athletes
As a result of the NCAA's decision to allow college athletes to monetize their name, image, and likeness back in July, Nielsen has launched Nielsen Impact Score, a new marketing value index that helps demonstrate the marketing value of athletic programs.
Triller's Parent Company Launches Text Messaging Platform CLIQZ For Creators
TrillerNet launched CLIQZ, a new text messaging platform that enables creators to send text messages to their fans for free.
Fiverr Launches Inspire, A Pinterest-Like Experience To Increase Discovery & Ideation For Users
Freelance marketplace Fiverr has launched Inspire, a brand-new experience available in its mobile app.
TikTok Announces Upcoming Changes To Its Algorithm To Keep Users Safe On The App
TikTok recently announced it would be making changes to its algorithm and launching new tools to help keep users safe.
Forever 21 Launches A Retail Experience On Roblox With Help From Creators
Forever 21 joined forces with Virtual Brand Group, a metaverse creation company to build a fashion retail experience on Roblox featuring creator-designed merch and stores.
TikTok Partners With Virtual Dining Concepts For Delivery-Only Kitchens
TikTok is partnering with Virtual Dining Concepts (VDC) to launch over 300 delivery-only kitchens in the U.S.
DTC Brand Keeps Becomes The First Major Brand To Sponsor An NFT In Cryptopunk #6457
Keeps, a direct-to-consumer hair loss brand, becomes the first brand to sponsor an NFT.
Rotten Tomatoes Joins TikTok's Jump Program To Enable Creators To Make Movie & TV Content More Actionable
Rotten Tomatoes has joined a growing list of companies taking part in TikTok's Jump program, which enables developers to integrate third-party applications into TikTok