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Blog
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YouTube Introduces A New 'Media Kit' Feature To Help Creators Secure Branded Content Deals
YouTube, YouTube BrandConnect Lindsey Gamble 1/17/22 YouTube, YouTube BrandConnect Lindsey Gamble 1/17/22

YouTube Introduces A New 'Media Kit' Feature To Help Creators Secure Branded Content Deals

YouTube introduced a new feature called Media Kit, which lets creators create a shareable overview of their channels, which can help them land branded content deals with advertisers.

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Spotify Brings Interactive Ads To Podcasts With 'Call-To-Action Cards'
Spotify, Spotify Podcasts Lindsey Gamble 1/15/22 Spotify, Spotify Podcasts Lindsey Gamble 1/15/22

Spotify Brings Interactive Ads To Podcasts With 'Call-To-Action Cards'

Spotify added a new interactive ad format for podcasts called Call-To-Action Cards.

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Pinterest Enhances Creator Discovery With New ‘Profiles’ Tab In Search
Pinterest Lindsey Gamble 1/15/22 Pinterest Lindsey Gamble 1/15/22

Pinterest Enhances Creator Discovery With New ‘Profiles’ Tab In Search

Pinterest added a new Profiles tab within search that lets users discover creators by their names or by the type of products and content they share.

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Consumers Now Spend 39% Of Their Media Consumption On User-Generated Content
Reports Lindsey Gamble 1/15/22 Reports Lindsey Gamble 1/15/22

Consumers Now Spend 39% Of Their Media Consumption On User-Generated Content

Consumer Technology Association (CTA)’s new Exploring The Creator Economy report revealed Americans spend 39% of their time consuming user-generated content like TikTok, Instagram, YouTube, and podcasts, compared to 61% for traditional studio media.

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A New TikTok Research Study Highlights The Effectiveness of Creator-Led Content
TikTok, Influencer Marketing Lindsey Gamble 1/14/22 TikTok, Influencer Marketing Lindsey Gamble 1/14/22

A New TikTok Research Study Highlights The Effectiveness of Creator-Led Content

TikTok released a new research study highlighting the effectiveness of creator-led content.

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Twitter Tests 'Tweet Takes' To Give Users A New Way To Join Conversations
Twitter Lindsey Gamble 1/14/22 Twitter Lindsey Gamble 1/14/22

Twitter Tests 'Tweet Takes' To Give Users A New Way To Join Conversations

Twitter has started testing Tweet Takes, a new feature that allows users to respond and react to Tweets visually.

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Clubhouse Introduces New Ways To Discover & Consume Content With ‘Sharing’ & ‘Web Listening’ Features
Clubhouse Lindsey Gamble 1/14/22 Clubhouse Lindsey Gamble 1/14/22

Clubhouse Introduces New Ways To Discover & Consume Content With ‘Sharing’ & ‘Web Listening’ Features

Clubhouse has introduced new Sharing and Web Listening features that allow users to share rooms as well as listen to rooms without signing into the app.

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Nielsen Launches Nielsen Impact Score To Help Demonstrate The Marketing Value Of Athletic Programs To Student-Athletes
NIL, Nielsen Lindsey Gamble 1/3/22 NIL, Nielsen Lindsey Gamble 1/3/22

Nielsen Launches Nielsen Impact Score To Help Demonstrate The Marketing Value Of Athletic Programs To Student-Athletes

As a result of the NCAA's decision to allow college athletes to monetize their name, image, and likeness back in July, Nielsen has launched Nielsen Impact Score, a new marketing value index that helps demonstrate the marketing value of athletic programs.

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Triller's Parent Company Launches Text Messaging Platform CLIQZ For Creators
Triller, CLIQZ Lindsey Gamble 1/2/22 Triller, CLIQZ Lindsey Gamble 1/2/22

Triller's Parent Company Launches Text Messaging Platform CLIQZ For Creators

TrillerNet launched CLIQZ, a new text messaging platform that enables creators to send text messages to their fans for free.

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Fiverr Launches Inspire, A Pinterest-Like Experience To Increase Discovery & Ideation For Users
Fiverr Lindsey Gamble 12/30/21 Fiverr Lindsey Gamble 12/30/21

Fiverr Launches Inspire, A Pinterest-Like Experience To Increase Discovery & Ideation For Users

Freelance marketplace Fiverr has launched Inspire, a brand-new experience available in its mobile app.

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TikTok Announces Upcoming Changes To Its Algorithm To Keep Users Safe On The App
TikTok Lindsey Gamble 12/28/21 TikTok Lindsey Gamble 12/28/21

TikTok Announces Upcoming Changes To Its Algorithm To Keep Users Safe On The App

TikTok recently announced it would be making changes to its algorithm and launching new tools to help keep users safe.

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Forever 21 Launches A Retail Experience On Roblox With Help From Creators
Roblox, Metaverse, Web3 Lindsey Gamble 12/28/21 Roblox, Metaverse, Web3 Lindsey Gamble 12/28/21

Forever 21 Launches A Retail Experience On Roblox With Help From Creators

Forever 21 joined forces with Virtual Brand Group, a metaverse creation company to build a fashion retail experience on Roblox featuring creator-designed merch and stores.

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