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TikTok, ByteDance Lindsey Gamble TikTok, ByteDance Lindsey Gamble

TikTok Implements Mid-Roll Ads in Longer Videos

TikTok has been implementing mid-roll ads. While watching longer videos, over a minute, some users are being served ads during the videos, typically towards the end. In these cases, a pop-up appears at the top right of the video with a countdown for the ad to start. The ad then starts playing with the option for users to skip it. After skipping or letting the ad play through, the video continues.

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Meta, Instagram, Instagram Reels Lindsey Gamble Meta, Instagram, Instagram Reels Lindsey Gamble

Instagram Head Says Send Rate Is More Important Than Watch Time, Likes, and Comments for Reach

In a recent Q&A, Instagram head Adam Mosseri shared that the send rate (how often a Reel is shared) is more important than watch time and like/comment counts for the overall reach of a post. He says this because it aligns with Instagram’s goal to help people discover content they want to share with friends.

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