Blog
Threads Rolls Out TweetDeck-Like Updated Desktop Experience
Threads rolled out an updated desktop experience, allowing users to pin columns for different feeds such as For You, Following, Liked or Saved Posts, Activity, and other user profiles.
TikTok Implements Mid-Roll Ads in Longer Videos
TikTok has been implementing mid-roll ads. While watching longer videos, over a minute, some users are being served ads during the videos, typically towards the end. In these cases, a pop-up appears at the top right of the video with a countdown for the ad to start. The ad then starts playing with the option for users to skip it. After skipping or letting the ad play through, the video continues.
TikTok Launches TikTok Studio, a Creation and Management Platform for Creators
TikTok launched TikTok Studio, a creation and management platform. Creators can use it to create, edit, upload, manage, and analyze their content and account. It offers a range of tools, including auto-captions, auto-cut, post-scheduling, comment filtering, and audience insights.
TikTok Adds Snapchat-Like Streaks to Encourage Messaging
TikTok added Streaks. Users can unlock Streaks after sending messages to each other for three consecutive days. Streaks end if both users fail to message each other within a 24-hour period.
Instagram Explains How Users Can Share Longer Reels
In a recent video, Instagram explained how users can post videos longer than 90 seconds.
Pinterest Opens Up Its Inclusion Fund to Small Businesses, Publishers & Creator Agencies
Pinterest is currently accepting applications for the Pinterest Inclusion Fund in partnership with Shopify. The fund is open to small merchant businesses, independent publishers, and boutique creator agencies based in the US and Canada.
Twitch Launches a Redesigned Mobile App to Support Mobile Consumption and New Features
Twitch rolled out a redesigned mobile app.
VSCO Launches Galleries Feature to Enable Creators To Organize Photos By Projects and Themes
VSCO has introduced a Galleries feature, enabling creators to organize their photos by projects, themes, topics, and more.
YouTube Expands Self-Certification Yellow Timestamps Feature, Offering Creators Insight into Advertiser Guideline Violations
YouTube will be rolling out its Self-Certification Timestamp feature to more creators. This feature allows creators to self-rate their videos against YouTube’s advertiser-friendly content guidelines when uploaded via desktop.
YouTube Is Displaying Search Results Based On Segments Of Long-Form Videos That Are Most Relevant To Searches
YouTube is testing a new search experience on both desktop and mobile. It is beginning to display search results based on specific segments of long-form videos that are most relevant to user searches.
Instagram Head Says Send Rate Is More Important Than Watch Time, Likes, and Comments for Reach
In a recent Q&A, Instagram head Adam Mosseri shared that the send rate (how often a Reel is shared) is more important than watch time and like/comment counts for the overall reach of a post. He says this because it aligns with Instagram’s goal to help people discover content they want to share with friends.
YouTube Experiments with AI-Generated Instrumentals for Shorts
YouTube is experimenting with AI-generated instrumentals for Shorts