Facebook announced that it will roll out a new monetization program called Facebook Content Monetization Beta. This program will merge in-stream ads, Ads on Reels, and the Performance Bonus into a single initiative. Creators will be compensated for Reels, longer videos, photos, and text posts based on a performance-based payout model.

Instagram launched Best Practices, an in-app education destination for creators. This hub features guides and short-form videos that educate creators on topics such as content creation, engagement, reach, monetization, and platform guidelines.

Instagram added a pair of comment-related features.

TikTok introduced Flip Stories, a new feature that allows creators to add a second side to their Stories, which can be unlocked with a simple flip.

Pinterest announced new AI and automation tools for advertisers during Pinterest Presents 2024, its annual advertiser summit.

Amazon has rolled out Collages for Storefronts, a new feature for creators in the Amazon Influencer Program.

Apple Podcasts announced a trio of updates focused on serialized podcasts:

Instagram has been spotted testing an "Add Title" feature for Reels covers.

Instagram is developing a new filter that allows users to sort Reels by "Latest" or "Most Viewed."

I recently attended HubSpot's INBOUND conference in Boston for the first time—a three-day event that unites business professionals to explore the latest trends in marketing, sales, and AI. I was fortunate to join through an activation with HubSpot Creators.

Meta held its annual developer event, Meta Connect 2024, this week, announcing several updates across AI, VR, and AR. Along with unveiling new devices like Meta Quest 3S, upgrades to Ray-Ban Meta Glasses, and the advanced (though not yet ready for consumers) augmented reality glasses, Orion, the company also shared updates that will be relevant to creators of all sizes, primarily around Meta AI.