Facebook revealed a number of updates during its Facebook IRL event in Austin.

YouTube announced a batch of updates for Shorts, its short-form video experience. These updates include longer Shorts, a streamlined player, templates, and more.

Facebook announced that it will roll out a new monetization program called Facebook Content Monetization Beta. This program will merge in-stream ads, Ads on Reels, and the Performance Bonus into a single initiative. Creators will be compensated for Reels, longer videos, photos, and text posts based on a performance-based payout model.

Instagram launched Best Practices, an in-app education destination for creators. This hub features guides and short-form videos that educate creators on topics such as content creation, engagement, reach, monetization, and platform guidelines.

Instagram added a pair of comment-related features.

TikTok introduced Flip Stories, a new feature that allows creators to add a second side to their Stories, which can be unlocked with a simple flip.

Pinterest announced new AI and automation tools for advertisers during Pinterest Presents 2024, its annual advertiser summit.

Amazon has rolled out Collages for Storefronts, a new feature for creators in the Amazon Influencer Program.

Apple Podcasts announced a trio of updates focused on serialized podcasts:

Instagram has been spotted testing an "Add Title" feature for Reels covers.

Instagram is developing a new filter that allows users to sort Reels by "Latest" or "Most Viewed."