Instagram is now showing view counts for both posts and Reels on the grid to more users.

TikTok has announced it's testing FootNotes, a new feature designed to give users more context about content on the platform.

YouTube is expanding automatic location tagging to travel and restaurant-related Shorts.

Instagram is testing new Reels filters: “Latest” and “Most Viewed.”

Instagram head Adam Mosseri joined Brock Johnson on the Build Your Tribe podcast for a 50-minute conversation covering platform priorities, algorithm changes, and what’s next. While some of the topics have been addressed in Mosseri’s AMAs, this interview offers fresh context.

Best Buy announced the Best Buy Creator Program, giving creators, regardless of follower count, a way to partner with the brand and drive product discovery through Best Buy storefronts.

Vimeo launched Vimeo Streaming, a new no-code solution that lets creators build their own ‘Netflix’ style streaming services and branded apps.

Instagram may be testing a new “Unlock” feature for content. The Instagram account @design currently has a Reel labeled “Unlock this reel from design,” with a hint and a field for users to enter a secret code to view the content. On the grid, the post shows a key icon to indicate it’s locked.

H&M announced it will use AI-generated digital clones of about 30 models in its social media and marketing campaigns. The models will own the rights to their digital twins, receive payment when they’re used, and control how and when they’re utilized—even allowing them to work with other companies, including competitors.

Instagram’s upcoming app, Edits, is expected to launch in the next few weeks, according to Adam Mosseri.

YouTube has announced new creation tools for Shorts, set to arrive this spring.

Facebook will begin testing ads in notifications this spring. Users will see these ads labeled as “sponsored” alongside their regular notifications based on their past engagement with ads and content.