Inside Awin’s 2025 Global ThinkTank: 3 Takeaways on Affiliate Marketing, Creator Partnerships & the Future of Search
Affiliate platform Awin recently marked its 25th anniversary with a special edition of its Global ThinkTank event in Vilamoura, Portugal.
YouTube Makes Posts Discoverable Within the Shorts Feed
YouTube is making Posts discoverable in the Shorts Feed. As viewers scroll through the Shorts feed, they may notice a new Posts button overlaid on the Shorts.
Instagram Will soon start Automatically Showing Public Post Photos & Videos In Search Engine Results
Starting July 10, 2025, Instagram will allow public content from professional accounts to appear in search engine results like Google. Learn what this means for creators and how to optimize for more visibility.
YouTube Is Rolling Out a Tool That Allows Creators to Upload Custom Thumbnails for Videos Dubbed in Multiple Languages
YouTube is rolling out a new tool that lets creators upload different thumbnails for videos dubbed in multiple languages.
Lowe’s Taps MrBeast for New Creator Network With Over 17,000 Creators
Lowe's has launched its own creator network, Lowe's Creator. T
Threads Begins Testing Its Own Direct Messages Features in Select Markets
Threads is rolling out a test for Direct Messages (DMs) in select markets, including Hong Kong, Thailand, and Argentina, with plans to expand to other regions. This will be a separate and distinct inbox from Instagram DMs.
TikTok Launches Ad Assistant to Provide Real-Time Guidance and Support for Paid Media Campaigns
TikTok launched Ad Assistant, an AI-powered tool that guides advertisers through campaign setup, optimization, and reporting—all within the Ads Manager platform.
Instagram Tests a Daily Limit on How Many Trial Reels Creators Can Share
Instagram appears to be testing limits on how many Trial Reels creators can share in a 24-hour period. Several creators have reported receiving notifications saying they’ve “almost reached the limit” and can only share one more before needing to wait.
Instagram Adds Recap and Celebrations Features to Support Creator Growth and Engagement
Instagram added two new features designed to engage and support creators: Recap and Celebrations.
TikTok Unveils One Content Suite That Lets Brands See All UGC Mentioning Them
TikTok unveiled the TikTok One Content Suite, a centralized hub where brands can view and filter UGC that mentions them. Brands can request creator permission to boost posts as ads.
Twitch Announces Dual-Format Streaming, Clip Recommendations, and More at TwitchCon Rotterdam
Twitch announced several new features at TwitchCon Rotterdam designed to enhance both creator and viewer experiences.
YouTube Will Blur Thumbnails in Search Results for Content That Is Potentially Mature or Sensitive
YouTube now blurs thumbnails in search results for videos flagged as sexual or mature content.