Instagram Head Adam Mosseri Confirms “Link in Bio” Doesn’t Hurt Reach
Instagram / Link In Bio
Why It Matters: It's a reassuring update for creators, brands, and publishers who rely on "link in bio" captions, on-screen text, or spoken calls-to-action to drive traffic to websites, affiliate links, product pages, and more. Link in bio providers like Linktree, Later, and Bio.Sites should also be happy to hear this.
It's also a good reminder for creators and brands to think critically about algorithm advice they hear from others. While platforms aren't always fully transparent, they're typically telling the truth when they directly address common misconceptions like this one.
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