Less than three years after launch, Target is shutting down its Target Creator Program, an affiliate-based initiative that enabled creators to build storefronts, share product links, and earn commissions. The retailer is replacing it with a new program called Club Target.

Most affiliate marketing on social media is a workaround. Link in bio. Swipe up. ManyChat automations. Meta wants to change that with new shopping and affiliate features across Facebook and Instagram.

Facebook is testing a new way to display affiliate links more prominently on creators' Reels, videos, photos, and text posts.

TikTok is testing a new integration with various third-party affiliate networks. It allows creators to add affiliate product links from Amazon, Walmart, Target, LTK, Rakuten, Impact, CJ, Expedia, Clickbank, Flexlink, and Temu.

YouTube is expanding its partnership with Shopify, allowing eligible Shopify Plus and Advanced merchants in the US to join YouTube Shopping’s affiliate program. Merchants can sign up through the Google and YouTube app on Shopify and manage their programs via Google Merchant Center.

Despite the passage of time since March 2020, brands are still navigating how to effectively integrate the strengths of both affiliate marketing and influencer marketing into their strategies

The Creator Platform allows the company's 450,000 retail partners to collaborate with creators on affiliate partnerships, brand campaigns, and gifting programs.

TikTok plans to expand its e-commerce functionality through new features and tools, including affiliate links and live stream shopping for creators and product catalogs for brands.