Meta is expanding its generative AI tools for ads. Updates include creating ads based on different audience personas, turning multiple images into videos with music and text overlays, and Video Highlights, which lets viewers skip to key segments of a video ad.

TikTok introduced a new creative tool called AI Alive.

Pinterest is set to begin training its AI models, known as Pinterest Canvas, using publicly available data that users save or upload to the platform.

YouTube announced the development of AI detection and control tools for creators, artists, actors, musicians, and athletes.

After several months of testing, TikTok has announced Symphony Digital Avatars, which are generative AI avatars of real people.

ChatGPT, for paid users, now provides links in its responses when it searches the web.

YouTube has started rolling out a disclosure tool for altered or synthetic content.

Instagram has rolled out a new AI feature called Backdrop, which it announced last year.

In the coming months, Meta plans to automatically label AI-generated content uploaded to Facebook, Instagram, and Threads.

Meta has unveiled over 20 AI-related updates across its family of apps— Facebook, Instagram, and WhatsApp.

Lemon8 has rolled out a new generative AI feature called Photo Studio.

As the new year approaches, the pressure is on to perfect those 2024 strategies—for yourself, your clients, and the brands you're championing. The key to success? Staying one step ahead of the trends that will shape the months to come.