Instagram partnered with The Weeknd to showcase its new unlockable Reels feature. The singer shared a Reel from his upcoming movie, Hurry Up Tomorrow, that can only be accessed with a code.

Meta is testing advanced original content protection for Meta Verified subscribers.

Meta launched a standalone app for Meta AI.

Instagram may be testing a new “Unlock” feature for content. The Instagram account @design currently has a Reel labeled “Unlock this reel from design,” with a hint and a field for users to enter a secret code to view the content. On the grid, the post shows a key icon to indicate it’s locked.

Instagram’s upcoming app, Edits, is expected to launch in the next few weeks, according to Adam Mosseri.

Facebook will begin testing ads in notifications this spring. Users will see these ads labeled as “sponsored” alongside their regular notifications based on their past engagement with ads and content.

Reddit’s added a new Import feature that allows advertisers to transfer campaigns directly from Meta Ads Manager.

Instagram is rolling out one of the most requested features—it’s giving users the ability to play a Reel at 2x speed by long-pressing on the left or right side of their screen.

Instagram is discontinuing Content Notes, a feature launched last summer that allowed users to leave Notes on posts and Reels, which would then appear in the feeds of mutual followers

Facebook is giving creators a new way to make money—this time through public Stories. Creators in the Facebook Content Monetization program can now earn from Stories, just like they do with videos, Reels, and posts.