During Meta's Q2 earnings call, CFO Susan Li mentioned that over 50 percent of recommendations for Reels in the US are now from original posts.

Instagram is testing a new profile display format, with some users’ posts appearing as rectangles rather than squares on their grid.

Facebook has introduced a new training policy for first-time violators of its Community Standards. Creators who breach these standards for the first time will receive a notification to complete in-app educational training about the specific policy they violated.

LinkedIn has added Videos For You, a new section in the feed that suggests videos to watch.

YouTube is testing picture-in-picture ads for live streams.

YouTube is experimenting with a new integration with Google Gemini, the AI tool from YouTube’s parent company. I

LinkedIn has added the option for companies to amplify newsletters from creators via Thought Leader Ads — its iteration of Meta Partnership Ads and TikTok Spark Ads.

LinkedIn has updated the post menu. While the like and comment buttons remain, the Repost and Send buttons have been replaced with Share and Save buttons. The Share button now includes options for reposting, sending the post as a message, and copying the post URL. The Save button allows users to save posts directly from this menu.

Reddit will soon begin testing AI-generated summaries.

Instagram has added two new Notes features.

Instagram has announced a big change to Insights: Views will now be the primary metric across all formats—photos, Carousels (which can now be up to 20 photos or videos), Reels, Stories, and Live. This update will apply to both organic and boosted posts featuring these formats.

Threads has rolled out a blue label for posts related to recent trending topics in the US. This label will also display the number of related posts. Users can click on the label to view other related posts and sort them by "Top" or "Recent."