YouTube is testing new content discovery experiences across the Watch Page and Shorts. Viewers included in the experiment may notice a mix of video formats appearing in different places. For example, they might encounter a long-form video in the Shorts feed or new feeds featuring long-form video. In the case of a long-form video showing up in Shorts, creators could see metrics attributed to the Shorts feed in their Analytics for this video.

Flipboard has introduced the ability for users to follow anyone in the fediverse.

TikTok has introduced a new Group Chat feature, allowing users aged 16 and above to create groups of up to 32 people for messaging and sharing videos.

Instagram is experimenting with a new Full-Screen mode for Reels for some users.

Instagram now allows users to add up to 20 photos, videos, or mixed media in Carousel Posts, doubling the previous limit of ten photos or videos.

Meta has announced updates for the Threads desktop experience for creators and brands.

The event gathered over a hundred top creators and industry professionals, including influencers with millions of followers, executives from companies bridging creators and brands, talent managers negotiating deals, and independent marketers slash creators like me. The diverse mix of attendees spanned various backgrounds and sectors within the ecosystem.

TikTok introduced TikTok Spotlight, a new solution for movie and TV studios. TikTok will identify and link relevant videos from creators—using hashtags, keywords, visual matching technology, and video performance—to dedicated landing pages for new movies and TV shows.

During Meta's Q2 earnings call, CFO Susan Li mentioned that over 50 percent of recommendations for Reels in the US are now from original posts.

Instagram is testing a new profile display format, with some users’ posts appearing as rectangles rather than squares on their grid.

Facebook has introduced a new training policy for first-time violators of its Community Standards. Creators who breach these standards for the first time will receive a notification to complete in-app educational training about the specific policy they violated.

LinkedIn has added Videos For You, a new section in the feed that suggests videos to watch.