TikTok added link sharing in Stories. Creators can now select a Link Sticker to add a clickable URL, customizing it with text, colors, and styles.

YouTube Shorts now generates the same revenue per watch hour as long-form videos in several countries, including the U.S. and even more in some.

YouTube is rolling out Premium Lite, its lower-cost ad-free subscription tier, to users in Mexico, Argentina, Brazil, Canada, and the UK.

TikTok launched an AI chatbot called Seller Assistant for TikTok Shop.

TikTok added SoundCloud to its Add to Music App feature.

Google revealed new AI-powered shopping features, including a new virtual Try It On feature in Search Labs.

Amazon is testing AI-generated audio summaries for select products in its Shopping app. Called Hear the Highlights, the feature reads product information aloud, drawing from reviews, product details, and other sources.

TED introduced TED Shorts, a new short-form video experience within its mobile app.

Instagram added an enhanced cropping tool to Edits on iOS.

Expedia has launched Trip Matching, a new AI-powered feature that lets users DM any public Instagram Reel to its official account.

At Brandcast 2025. YouTube’s iteration of Upfronts, the platform announced a series of new advertising features and revealed it will be the exclusive streamer for the NFL’s Friday Night game during Kickoff Weekend of the upcoming season.