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Instagram Rolls Out Shared Access Feature, Letting Users Collaborate Without Sharing Passwords
Instagram, Meta Lindsey Gamble 5/29/25 Instagram, Meta Lindsey Gamble 5/29/25

Instagram Rolls Out Shared Access Feature, Letting Users Collaborate Without Sharing Passwords

Instagram is giving more users access to Shared Access, a long-in-the-works feature a feature first spotted last year.

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Instagram Adds Longer Voice Messages, Transcriptions & Follow Everyone Feature to Direct Messages
Instagram, Meta, Messaging, New Features & Tools Lindsey Gamble 5/24/25 Instagram, Meta, Messaging, New Features & Tools Lindsey Gamble 5/24/25

Instagram Adds Longer Voice Messages, Transcriptions & Follow Everyone Feature to Direct Messages

Instagram recently rolled out more updates for Direct Messages.

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Instagram Adds Cropping Tool to Edits
Instagram, Edits, Meta Lindsey Gamble 5/23/25 Instagram, Edits, Meta Lindsey Gamble 5/23/25

Instagram Adds Cropping Tool to Edits

Instagram added an enhanced cropping tool to Edits on iOS.

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Threads Adds New Ways for Creators to Share and Track Links
Threads, Meta, Instagram, New Features & Tools Lindsey Gamble 5/16/25 Threads, Meta, Instagram, New Features & Tools Lindsey Gamble 5/16/25

Threads Adds New Ways for Creators to Share and Track Links

Threads revealed new link-sharing features. Creators can now add up to five links to their bio, each with a custom title, similar to Instagram. Soon, Threads will begin testing link insights that show how often links in profiles and posts are tapped.

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Meta Expands Creator-Led Advertising With Reels Trending Ads, Creator Marketplace Updates, and Threads Video Ads
Instagram, Meta, Facebook, Threads Lindsey Gamble 5/10/25 Instagram, Meta, Facebook, Threads Lindsey Gamble 5/10/25

Meta Expands Creator-Led Advertising With Reels Trending Ads, Creator Marketplace Updates, and Threads Video Ads

Meta unveiled several updates to its creator-brand advertising solutions.

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Facebook Launches 'Facebook for Creators' Instagram Account for Product Updates and Best Practices
Facebook, Meta Lindsey Gamble 5/8/25 Facebook, Meta Lindsey Gamble 5/8/25

Facebook Launches 'Facebook for Creators' Instagram Account for Product Updates and Best Practices

Facebook launched a Facebook for Creators Instagram account.

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Instagram Teams Up with The Weeknd to Showcase Unlockable Reels Feature
Instagram, Meta Lindsey Gamble 5/8/25 Instagram, Meta Lindsey Gamble 5/8/25

Instagram Teams Up with The Weeknd to Showcase Unlockable Reels Feature

Instagram partnered with The Weeknd to showcase its new unlockable Reels feature. The singer shared a Reel from his upcoming movie, Hurry Up Tomorrow, that can only be accessed with a code.

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Threads Rolls Out Global Ads and Unveils New Web Experience
Threads, Meta, Instagram Lindsey Gamble 5/3/25 Threads, Meta, Instagram Lindsey Gamble 5/3/25

Threads Rolls Out Global Ads and Unveils New Web Experience

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Meta Tests New Original Content Protection Feature for Verified Creators on Reels
Meta, Instagram, Facebook, New Features & Tools, Subscriptions Lindsey Gamble 5/3/25 Meta, Instagram, Facebook, New Features & Tools, Subscriptions Lindsey Gamble 5/3/25

Meta Tests New Original Content Protection Feature for Verified Creators on Reels

Meta is testing advanced original content protection for Meta Verified subscribers.

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Meta Launches a Standalone App For ITs AI Assistant , Meta AI
Meta, Meta AI, Ray Ban Meta AI Glasses Lindsey Gamble 4/29/25 Meta, Meta AI, Ray Ban Meta AI Glasses Lindsey Gamble 4/29/25

Meta Launches a Standalone App For ITs AI Assistant , Meta AI

Meta launched a standalone app for Meta AI.

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Instagram Appears to Be Testing an “Unlock” Feature for Gated Content
Instagram, Meta Lindsey Gamble 4/7/25 Instagram, Meta Lindsey Gamble 4/7/25

Instagram Appears to Be Testing an “Unlock” Feature for Gated Content

Instagram may be testing a new “Unlock” feature for content. The Instagram account @design currently has a Reel labeled “Unlock this reel from design,” with a hint and a field for users to enter a secret code to view the content. On the grid, the post shows a key icon to indicate it’s locked.

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Instagram’s Edits App Will Likely Have Some Paid Features
Instagram, Edits, Meta, Photo/Video Editing Lindsey Gamble 4/4/25 Instagram, Edits, Meta, Photo/Video Editing Lindsey Gamble 4/4/25

Instagram’s Edits App Will Likely Have Some Paid Features

Instagram’s upcoming app, Edits, is expected to launch in the next few weeks, according to Adam Mosseri.

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