TikTok is incentivizing some creators to post one-minute-plus, landscape videos. Creators who do so can receive an increase in views.

Facebook added a 'Connect your reel to a video' option for Reels.

Instagram has started testing Notes Prompts, a new feature that encourages users to create a Note prompting others to respond with their own Note based on the prompt.

Solo Stove has announced its inaugural Brand Ambassador team, aimed at 'connecting audiences to Solo Stove's passion for fire, cooking, and unforgettable moments.'

X is set to expand its Amplify program, to include more creators, building on the success of a pilot program with MrBeast, who earned over $250,000 in ad revenue after uploading a video.

TikTok is currently testing 30-minute videos.

BeReal has introduced RealPeople and RealBrands, official accounts for notable individuals and brands.

YouTube has implemented stricter rules for its exclusive invite-only Shorts creator community, where creators receive support, advice, and perks from Community Partner Managers.

Instagram has begun rolling out Flipside, a feature enabling users to create a private version of their profile exclusively for friends.

Allure has announced the Allure Creators Network, a curated group of beauty creators that includes digital-native creators, beauty journalists, beauty professionals, and more, all of whom will receive Allure credentialing.

LinkedIn has introduced a new ad format called Sponsored Articles, which allows Company Pages to promote LinkedIn articles for various objectives such as awareness, engagement, and lead generation.