At Brandcast 2025. YouTube’s iteration of Upfronts, the platform announced a series of new advertising features and revealed it will be the exclusive streamer for the NFL’s Friday Night game during Kickoff Weekend of the upcoming season.

Threads revealed new link-sharing features. Creators can now add up to five links to their bio, each with a custom title, similar to Instagram. Soon, Threads will begin testing link insights that show how often links in profiles and posts are tapped.

YouTube added a voting system for collaborative playlists. Signed-in users can now upvote or downvote videos to influence their order in the playlist. Voting is anonymous, and each user gets one vote per video.

TikTok introduced a new creative tool called AI Alive.

TikTok announced new accessibility features.

YouTube launched a new Weekly Podcast Shows chart.

In 2024, the Cannes Lions International Festival of Creativity debuted LIONS Creators, a dedicated program built to reflect the rising role of creators in today’s marketing landscape. As the initiative heads into its second year (June 16 to 20, 2025), it’s returning bigger.

Meta unveiled several updates to its creator-brand advertising solutions.

YouTube announced new tools for creator-brand collaborations:

YouTube is rolling out comment previews for Shorts.

Facebook launched a Facebook for Creators Instagram account.

Instagram partnered with The Weeknd to showcase its new unlockable Reels feature. The singer shared a Reel from his upcoming movie, Hurry Up Tomorrow, that can only be accessed with a code.