WhatsApp introduced Message Summaries in the U.S., powered by Meta AI.

Threads expanded its integration with the fediverse. Users can now see posts from others in the fediverse via a dedicated feed in the Following tab and search for fediverse users from WordPress, Flipboard, Mastodon, and more.

WhatsApp is finally getting ads. Ads will appear on the Status page, where users consume Stories-style content. Businesses will also be able to promote their Channels in the Explore tab and offer paid subscriptions for exclusive updates.

Threads added a spoiler alert feature that lets users blur selected text or images. Viewers can tap to reveal the hidden content when it appears in their feed.

Facebook says links in post captions can hurt reach. Some users are now seeing alerts in their Professional Dashboard warning that links may reduce distribution, and encouraging them to place links in the comments instead.

Facebook will classify all videos as Reels. In the coming months, any video content posted regardless of length or orientation, will be labeled a Reel.

Meta is expanding its generative AI tools for ads. Updates include creating ads based on different audience personas, turning multiple images into videos with music and text overlays, and Video Highlights, which lets viewers skip to key segments of a video ad.

Starting July 10, 2025, Instagram will allow public content from professional accounts to appear in search engine results like Google. Learn what this means for creators and how to optimize for more visibility.

Threads is rolling out a test for Direct Messages (DMs) in select markets, including Hong Kong, Thailand, and Argentina, with plans to expand to other regions. This will be a separate and distinct inbox from Instagram DMs.

Instagram appears to be testing limits on how many Trial Reels creators can share in a 24-hour period. Several creators have reported receiving notifications saying they’ve “almost reached the limit” and can only share one more before needing to wait.

Threads has been improving how links are ranked on the platform

Instagram is nudging users to make in-feed posts they share to Stories full-screen.