Lindsey Gamble 5/14/25 Lindsey Gamble 5/14/25

Why Creators Should Attend Cannes Lions 2025: Inside the LIONS Creators Program

In 2024, the Cannes Lions International Festival of Creativity debuted LIONS Creators, a dedicated program built to reflect the rising role of creators in today’s marketing landscape. As the initiative heads into its second year (June 16 to 20, 2025), it’s returning bigger.

Lindsey Gamble 5/10/25 Lindsey Gamble 5/10/25

Meta Expands Creator-Led Advertising With Reels Trending Ads, Creator Marketplace Updates, and Threads Video Ads

Meta unveiled several updates to its creator-brand advertising solutions.

Lindsey Gamble 5/10/25 Lindsey Gamble 5/10/25

YouTube Launches New Creator-Brand Collaboration Tools, Including Insights Finder and an Improved Partnerships Hub

YouTube announced new tools for creator-brand collaborations:

Lindsey Gamble 5/10/25 Lindsey Gamble 5/10/25

YouTube Rolls Out Comment Previews on Shorts

YouTube is rolling out comment previews for Shorts.

Lindsey Gamble 5/8/25 Lindsey Gamble 5/8/25

Facebook Launches 'Facebook for Creators' Instagram Account for Product Updates and Best Practices

Facebook launched a Facebook for Creators Instagram account.

Lindsey Gamble 5/8/25 Lindsey Gamble 5/8/25

Instagram Teams Up with The Weeknd to Showcase Unlockable Reels Feature

Instagram partnered with The Weeknd to showcase its new unlockable Reels feature. The singer shared a Reel from his upcoming movie, Hurry Up Tomorrow, that can only be accessed with a code.