Threads is rolling out a test for Direct Messages (DMs) in select markets, including Hong Kong, Thailand, and Argentina, with plans to expand to other regions. This will be a separate and distinct inbox from Instagram DMs.

TikTok launched Ad Assistant, an AI-powered tool that guides advertisers through campaign setup, optimization, and reporting—all within the Ads Manager platform.

Instagram appears to be testing limits on how many Trial Reels creators can share in a 24-hour period. Several creators have reported receiving notifications saying they’ve “almost reached the limit” and can only share one more before needing to wait.

Instagram added two new features designed to engage and support creators: Recap and Celebrations.

TikTok unveiled the TikTok One Content Suite, a centralized hub where brands can view and filter UGC that mentions them. Brands can request creator permission to boost posts as ads.

Twitch announced several new features at TwitchCon Rotterdam designed to enhance both creator and viewer experiences.

YouTube now blurs thumbnails in search results for videos flagged as sexual or mature content.

Threads has been improving how links are ranked on the platform

Snapchat paid out more than half a billion dollars to creators and media partners in 2024. CEO Evan Spiegel shared the figure during a conversation with Kaya Yurieff at The Information’s Future of Influence event.

LinkedIn has released a new guide to help brands navigate B2B influencer marketing on the platform.

Reddit updated user profile visibility controls. Under “Content and Activity Settings,” users can choose to show everything, only specific content, or hide it all.

TikTok launched TikTok for Artists, an all-in-one music insights platform. Artists, their teams, and labels can now access a suite of data and tools to better understand and grow their presence on the platform.