YouTube will begin integrating Veo 3, Google DeepMind’s latest video generation model, into Shorts later this summer. During a keynote at Cannes Lions, CEO Neal Mohan announced the rollout but didn’t share specifics. Shorts are also now averaging over 200 billion daily views.

YouTube is opening up Communities to all creators with access to Posts. Eligible creators can enable the feature via their Channel page. New sorting options like Top and Recent have also been added for Community content.

Snapchat is rolling out new creator tools, including auto-saving Stories to profiles, simplified video creation with templates, and editing with a Timeline editor. Creators will also get deeper insights like Returning Viewers, Top Content, and Views by Traffic Source to better understand what’s working.

Spotify inked a partnership with United Airlines. Over 450 hours of Spotify-curated playlists, podcasts, and audiobooks are now available across 130,000+ in-flight screens on United flights.

Tubi announced Tubi for Creators, a new initiative to bring digital creator content to its 100 million monthly viewers.

TikTok reports 120% year-over-year growth in TikTok Shop sales in the U.S. According to the platform, 83% of shoppers have discovered a new product, and 70% have found a new brand through TikTok Shop.

Threads added a spoiler alert feature that lets users blur selected text or images. Viewers can tap to reveal the hidden content when it appears in their feed.

TikTok expanded Symphony AI, its generative AI tool suite.

Facebook says links in post captions can hurt reach. Some users are now seeing alerts in their Professional Dashboard warning that links may reduce distribution, and encouraging them to place links in the comments instead.

Facebook will classify all videos as Reels. In the coming months, any video content posted regardless of length or orientation, will be labeled a Reel.

Meta is expanding its generative AI tools for ads. Updates include creating ads based on different audience personas, turning multiple images into videos with music and text overlays, and Video Highlights, which lets viewers skip to key segments of a video ad.

Instagram confirmed it is testing a repost feature. Recently spotted in the wild, the feature allows users to repost public Reels or feed posts to their feed, as well as to a dedicated Reposts tab on their profile.