Instagram now supports 3:4 aspect ratio photos, the native format for most phone cameras. When users upload a 3:4 image, it appears exactly as shot. This applies to single photos and carousels. Users can still share posts in 1:1 and 4:5 formats.

Instagram is giving more users access to Shared Access, a long-in-the-works feature a feature first spotted last year.

Instagram recently rolled out more updates for Direct Messages.

Meta is testing 3D photos for Instagram on the Meta Quest.

Instagram added an enhanced cropping tool to Edits on iOS.

Expedia has launched Trip Matching, a new AI-powered feature that lets users DM any public Instagram Reel to its official account.

Threads revealed new link-sharing features. Creators can now add up to five links to their bio, each with a custom title, similar to Instagram. Soon, Threads will begin testing link insights that show how often links in profiles and posts are tapped.

Meta unveiled several updates to its creator-brand advertising solutions.

Instagram partnered with The Weeknd to showcase its new unlockable Reels feature. The singer shared a Reel from his upcoming movie, Hurry Up Tomorrow, that can only be accessed with a code.

Instagram is rolling out a referral program where select users can earn $100 for each eligible new user who signs up through Instagram links they share.

Threads is now nudging users to share their posts on Instagram.