Meta revealed in its Q3 earnings call that more than two-thirds of recommended content on Instagram in the US comes from original posts.

Instagram changed the requirements for going Live, now requiring creators to have a public account with 1,000 followers or more.

Instagram added several updates to its video editing app, Edits.

Meta is extending its teen safety measures to include adult-managed accounts that feature children under 13—such as family vloggers, kid influencers, and parent-run pages.

Instagram Head Adam Mosseri confirmed that using "link in bio" doesn't hurt reach, addressing recent rumors.

Instagram added a Quiz sticker to Feed Posts and Reels. Users can ask a question and add up to four multiple-choice answers that will appear in the captions.

Instagram confirmed it's testing new insights for Reels. Building on last week's spotted Carousel insights, creators will soon be able to see exactly when viewers hit "like" during their videos.

Instagram recently shared a breakdown of which content formats to use based on goals.

Instagram has started rolling out an Auto Scroll feature. For some users, the option appears when tapping the three dots on a post. Once enabled, content will automatically play and move to the next post without requiring any swiping.

Instagram is testing a new analytics feature that shows exactly which frame in a carousel post received the like.

Instagram’s Edits got another trio of updates. Creators now have access to more Reels insights, including new followers and accounts reached, as well as the ability to sort Reels by likes, comments, and saves.

Threads added a spoiler alert feature that lets users blur selected text or images. Viewers can tap to reveal the hidden content when it appears in their feed.