According to Sprout Social’s State of Influencer Marketing report, 86% of consumers make a purchase influenced by a creator. And when it comes to daily, weekly, or monthly purchases, nearly half of consumers say influencer posts play a role.

Spotify is testing "Your Updates," a new personalized notification feed in the app’s sidebar. Users in the test will be able to receive alerts about new followers, playlist collaborations, replies to comments, and other relevant updates.

Newsletter platform beehiiv has rolled out a new Top 4 Recommendations feature, inspired by MySpace’s Top 8. Creators can now curate up to four other beehiiv newsletters to recommend to new subscribers during sign-up.

Instagram’s Edits got another trio of updates. Creators now have access to more Reels insights, including new followers and accounts reached, as well as the ability to sort Reels by likes, comments, and saves.

WhatsApp introduced Message Summaries in the U.S., powered by Meta AI.

YouTube published new resources for artists. They include best practices for audience growth, how to use Shorts effectively, and tips for navigating Analytics.

LinkedIn added support for video covers on newsletters and articles. Creators can now upload a video instead of a photo as the cover. When shared in the feed, the newsletter or article will feature a playable video, and the video thumbnail in emails will link directly to the content.

VSCO is launching Capture, a new standalone iOS camera app that lets users apply over 50 film-style filters before taking a photo. Images can be exported or sent directly to the VSCO app.

Since long-term partnerships are a major component of influencer marketing today, in this piece, I’ll dive into the pros, the cons, and how brands should think about long-term partnerships beyond the typical “creator posts X times over a period of time” setup.

YouTube has been spotted testing a new Ask Studio feature. As discovered by YouTube strategist Aniket Mishra, it's an experimental tool that functions as an AI creative partner.

Roblox introduced Creator Rewards, a bonus program that rewards creators with Robux based on user engagement with their experiences.