Threads expanded its insights for creators, offering a more detailed view of performance. Creators can now see where their views are coming from—whether it’s Home, Search, their Profile, or outside Threads via Instagram and Facebook.

Instagram Head Adam Mosseri confirmed that using "link in bio" doesn't hurt reach, addressing recent rumors.

Instagram added a Quiz sticker to Feed Posts and Reels. Users can ask a question and add up to four multiple-choice answers that will appear in the captions.

Instagram confirmed it's testing new insights for Reels. Building on last week's spotted Carousel insights, creators will soon be able to see exactly when viewers hit "like" during their videos.

Instagram recently shared a breakdown of which content formats to use based on goals.

Threads now lets users send photos via Direct Messages.

Facebook is cracking down on unoriginal content. After taking action on over 500,000 accounts engaging in spammy behavior and removing 10 million profiles impersonating creators, Facebook is now enforcing stricter policies on accounts reposting others’ content.

Instagram is testing a new analytics feature that shows exactly which frame in a carousel post received the like.

Instagram’s Edits got another trio of updates. Creators now have access to more Reels insights, including new followers and accounts reached, as well as the ability to sort Reels by likes, comments, and saves.

WhatsApp introduced Message Summaries in the U.S., powered by Meta AI.

Threads expanded its integration with the fediverse. Users can now see posts from others in the fediverse via a dedicated feed in the Following tab and search for fediverse users from WordPress, Flipboard, Mastodon, and more.

WhatsApp is finally getting ads. Ads will appear on the Status page, where users consume Stories-style content. Businesses will also be able to promote their Channels in the Explore tab and offer paid subscriptions for exclusive updates.