TikTok reports 120% year-over-year growth in TikTok Shop sales in the U.S. According to the platform, 83% of shoppers have discovered a new product, and 70% have found a new brand through TikTok Shop.

Threads added a spoiler alert feature that lets users blur selected text or images. Viewers can tap to reveal the hidden content when it appears in their feed.

TikTok expanded Symphony AI, its generative AI tool suite.

Facebook says links in post captions can hurt reach. Some users are now seeing alerts in their Professional Dashboard warning that links may reduce distribution, and encouraging them to place links in the comments instead.

Facebook will classify all videos as Reels. In the coming months, any video content posted regardless of length or orientation, will be labeled a Reel.

Meta is expanding its generative AI tools for ads. Updates include creating ads based on different audience personas, turning multiple images into videos with music and text overlays, and Video Highlights, which lets viewers skip to key segments of a video ad.

Instagram confirmed it is testing a repost feature. Recently spotted in the wild, the feature allows users to repost public Reels or feed posts to their feed, as well as to a dedicated Reposts tab on their profile.

Pinterest teamed up with Gen Z influential creator Emma Chamberlain’s Chamberlain Coffee to launch its first-ever co-branded global product. The limited-edition Sea Salt Toffee Flavored Blend will be sold on Chamberlain Coffee’s website and through its Pinterest profile.

Reddit introduced Community Intelligence, which includes Reddit Insights and Conversation Summary Add-Ons.

Patreon is updating its pricing plans. Starting August 4, 2025, creators launching a new page, whether new to the platform or existing users creating a new page, will be placed on a new Standard plan with a 10% fee.

Pinterest and LTK announced a partnership. They’re teaming up on a new pilot program where content from LTK creators will be distributed to Pinterest’s 570 million monthly users as Pins.

LinkedIn is rolling out a subtle but impactful update to improve how users connect on the platform.