Instagram added several updates to its video editing app, Edits.

TikTok now supports YouTube Music with its Add to Music app feature, joining Spotify, Apple Music, and Amazon Music as save options. The feature has generated over a billion track saves since 2024, and adding YouTube Music's 125 million subscribers could significantly expand its reach.

YouTube launched Post shelves on Channel Pages. These appear under the Shorts shelf on desktop and mobile for creators with at least two Posts.

YouTube is starting to test a new Collaboration feature. Creators can add collaborators to their video, which then allows their content to be recommended to each other's audiences. YouTube says it's currently testing it with a small group of creators.

Threads looks to have quietly shut down its Bonus Program. References to the program can no longer be found in Instagram's Help Center, and some creators say they're no longer receiving payments.

Meta is extending its teen safety measures to include adult-managed accounts that feature children under 13—such as family vloggers, kid influencers, and parent-run pages.

Threads expanded its insights for creators, offering a more detailed view of performance. Creators can now see where their views are coming from—whether it’s Home, Search, their Profile, or outside Threads via Instagram and Facebook.

YouTube updated Channel Analytics to include New, Casual, and Regular Viewer metrics.

Instagram Head Adam Mosseri confirmed that using "link in bio" doesn't hurt reach, addressing recent rumors.

Pinterest published a 2025 Holiday Marketing Guide featuring guidance and tips on uploading products, ad formats to experiment with, and performance optimization.

Instagram added a Quiz sticker to Feed Posts and Reels. Users can ask a question and add up to four multiple-choice answers that will appear in the captions.

Instagram confirmed it's testing new insights for Reels. Building on last week's spotted Carousel insights, creators will soon be able to see exactly when viewers hit "like" during their videos.