VSCO is launching Capture, a new standalone iOS camera app that lets users apply over 50 film-style filters before taking a photo. Images can be exported or sent directly to the VSCO app.

Since long-term partnerships are a major component of influencer marketing today, in this piece, I’ll dive into the pros, the cons, and how brands should think about long-term partnerships beyond the typical “creator posts X times over a period of time” setup.

YouTube has been spotted testing a new Ask Studio feature. As discovered by YouTube strategist Aniket Mishra, it's an experimental tool that functions as an AI creative partner.

Roblox introduced Creator Rewards, a bonus program that rewards creators with Robux based on user engagement with their experiences.

Snapchat is acquiring Saturn, a calendar app designed for high school and college students. The app includes features built around student life, like block schedules, sortable calendars, and tools to manage extracurriculars.

Music streaming service Deezer is now labeling fully AI-generated music. Using a new detection tool, it can identify songs created with artificial intelligence and apply a label to the album.

Threads expanded its integration with the fediverse. Users can now see posts from others in the fediverse via a dedicated feed in the Following tab and search for fediverse users from WordPress, Flipboard, Mastodon, and more.

WhatsApp is finally getting ads. Ads will appear on the Status page, where users consume Stories-style content. Businesses will also be able to promote their Channels in the Explore tab and offer paid subscriptions for exclusive updates.

YouTube will begin integrating Veo 3, Google DeepMind’s latest video generation model, into Shorts later this summer. During a keynote at Cannes Lions, CEO Neal Mohan announced the rollout but didn’t share specifics. Shorts are also now averaging over 200 billion daily views.

YouTube is opening up Communities to all creators with access to Posts. Eligible creators can enable the feature via their Channel page. New sorting options like Top and Recent have also been added for Community content.

Snapchat is rolling out new creator tools, including auto-saving Stories to profiles, simplified video creation with templates, and editing with a Timeline editor. Creators will also get deeper insights like Returning Viewers, Top Content, and Views by Traffic Source to better understand what’s working.