Facebook added the ability for users to add music and themed backgrounds to text posts.

Substack raised $100 million in Series C funding, valuing the company at over $1.1 billion. The funds will be used to invest in better tools for creators, expand support for its ecosystem of writers, and “double down” on its app.

TikTok is beta testing Songwriter Features, a set of tools designed specifically for songwriters.

Facebook is cracking down on unoriginal content. After taking action on over 500,000 accounts engaging in spammy behavior and removing 10 million profiles impersonating creators, Facebook is now enforcing stricter policies on accounts reposting others’ content.

Roblox introduced a new licensing platform featuring License Manager and Licenses Catalog. Through this, eligible creators will be able to license IP from Netflix, Lionsgate, Sega, Kodansha, and more to build experiences on the platform.

Instagram has started rolling out an Auto Scroll feature. For some users, the option appears when tapping the three dots on a post. Once enabled, content will automatically play and move to the next post without requiring any swiping.

Instagram is testing a new analytics feature that shows exactly which frame in a carousel post received the like.

According to Sprout Social’s State of Influencer Marketing report, 86% of consumers make a purchase influenced by a creator. And when it comes to daily, weekly, or monthly purchases, nearly half of consumers say influencer posts play a role.

Spotify is testing "Your Updates," a new personalized notification feed in the app’s sidebar. Users in the test will be able to receive alerts about new followers, playlist collaborations, replies to comments, and other relevant updates.

Newsletter platform beehiiv has rolled out a new Top 4 Recommendations feature, inspired by MySpace’s Top 8. Creators can now curate up to four other beehiiv newsletters to recommend to new subscribers during sign-up.

Instagram’s Edits got another trio of updates. Creators now have access to more Reels insights, including new followers and accounts reached, as well as the ability to sort Reels by likes, comments, and saves.

WhatsApp introduced Message Summaries in the U.S., powered by Meta AI.