X is sunsetting its Creator Revenue Sharing program in September and replacing it with the Original Content Rewards Program. Eligible creators, including those with a Premium subscription and at least 5 million organic impressions over three months, can earn rewards for “high-quality content,” from original memes to commentary, based on factors like impressions and audience.

Facebook officially launched Facebook Creator Studio, an AI-powered companion app announced earlier this summer. The app provides personalized guidance, comment management tools, including AI-powered comment replies, and content insights.

“We talk a lot about AI as an accelerant, not something that detracts from creativity,” Meg Donovan, Senior Director of Product Marketing for Generative AI and Creators at Adobe, told me during our conversation at the Cannes Lions International Festival of Creativity.

The new school year is right around the corner, and Arizona State University is making a splash by launching a Content Creation major. Housed within the Walter Cronkite School of Journalism and Mass Communication, the new Bachelor of Arts program is designed to prepare students for careers in the creator economy.

Gap announced that it’s expanding its creator advocacy program to employees, opening it up to employees across its offices, stores, and distribution centers for its portfolio of brands, including Old Navy, Gap, Banana Republic, and Athleta.

Google introduced Platform Properties, a new Search Console feature that lets creators track how their social media and video content performs across Google Search and Discover.

I spent what felt like a long six days in the South of France for my first Cannes Lions International Festival of Creativity. Somehow, it also went by incredibly fast. Judging by what I experienced, and what has continued to fill my social feeds, there's a good chance many of you were there too.

One of my predictions for 2024 was that LinkedIn would emerge as a channel for creator marketing and eventually launch its own creator marketplace. The first part proved true. The second part took a little longer than expected, but it's here.

Instagram is rolling out Picture-in-Picture (PiP) for Reels to more users. The platform has been testing PiP for some time, with the feature appearing as far back as August 2025 and resurfacing more recently in March.

Meta is testing a new Series feature across Instagram and Facebook that lets creators package Reels into episodic collections.